THINKER'S ALMANAC - February 24

What method for simplifying and distilling a subject down to its essential elements did an economist discover while talking to a stranger in a bar?

Subject:  Distillation and Simplicity - The Two Things Game

Event:  “This Column Will Change Your Life:  The Two Things,” 2012

Two things are infinite: the universe and human stupidity; and I’m not sure about the universe. -Albert Einstein

On this day in 2012, The Guardian newspaper published an article entitled, “This Column Will Change Your Life:  The Two Things.”

The column begins with an anecdote about the economist Glen Whitman.  In 2002, Whitman was sitting in a bar and struck up a conversation with a stranger.  Upon discovering that Whitman was an economist, the stranger asked, “So, what are the Two Things about economics?”  Whitman wasn’t sure what he meant by “Two Things” so he asked for clarification.  The stranger replied:  “You know, the Two Things. For every subject, there are only two things you need to know. Everything else is the application of those two things, or just not important.”

                                                    Image by Clker-Free-Vector-Images from Pixabay 

Getting the picture, Whitman thought for a moment and replied with his Two Things about economics:  “One: incentives matter. Two: there’s no such thing as a free lunch.”

That brief conversation in a bar in 2002 began Whitman’s quest for other Two Things from other fields, such as philosophy, marketing, finance, and computer science.  The idea behind the Two Things game is to distill and to simplify.  To do this experts must re-examine what they know and go back to basics.  This helps them see their field with new eyes.   Experts within a single field seldom agree on their Two Things; nevertheless, what they come up with is always interesting and illuminating, both to insiders and to outsiders.

At his website, Whitman has collected numerous examples by posing the Two Things question.  Here are a few examples of the answers he’s gotten from various fields and areas of expertise:

The Two Other Things about Marketing:

-Find out who is buying your product.

-Find more buyers like them.

The Two Things about Advertising:

- Get people’s attention

- Overwhelm them with charm.

Two Things about Trial Lawyering:

- 90% is just showing up (borrowed from Woody Allen’s philosophy of life).

- When you are winning, keep your mouth shut.

The Two Things about Neuroscience:

-Neurons strengthen or weaken signal strength between connected synapses.

-If you think you’ve found the part of the brain that controls _________, you’re probably wrong.

The Two Things about Writing:

- Include what’s necessary.

- Leave everything else out.

The Two Things about Editing:

- Know the rules.

- Pay attention. (2)

Recall, Retrieve, Recite, Ruminate, Reflect, Reason:  What is the Two Things Game, and why do people play it?

Challenge -  Two Things Game:  What would you say is the area or field in which you have the most expertise?  What are the two things that people need to know about that area or field?  Select an academic discipline, an area of interest (such as a hobby, sport, or pastime), a profession, a specific person, place, thing, or idea that you know well.  Then determine what the Two Things are that everyone needs to know about it.  Assume that your audience knows little about your topic, and write an explanation that goes with each of your two things. 

ALSO ON THIS DAY:

February 24, 1955:  Steve Jobs was born on this day. He said, “I would trade all of my technology for an afternoon with Socrates.”  Bicycle for the mind - See Shortcut 154-56

Sources:

1-Burkeman, Oliver. “This Column Will Change Your Life:  The Two Things.” The Guardian 24 February 2012.

2-The Two Things by Glen Whitman

THINKER'S ALMANAC - February 23

Why is one of the keys to a successful Ted Talk not just the content of the talk but also the talk’s time limit?

Subject:  Attention - TED Talk Time Limit

Event:  TED Founded, 1984

In 2005, Time magazine reported that research conducted by Microsoft Corporation concluded that the attention span of the average individual dropped from 12 seconds in 2000 to 8 seconds in 2005. Time also noted that the attention span of a goldfish is 9 seconds(1).

A bit more optimistic view of the human attention span can be found at TED conferences, where the rule is no presentation may exceed 18-minutes.  It’s hard to argue with the success of TED Talks; they are streamed more than 2 million times per day.

                                                        Image by Mohamed Hassan from Pixabay 

TED (Technology, Entertainment, and Design) was created by Richard Saul Wurman, who hosted the first TED conference in Monterey, California, on this day, Thursday, February 23, 1984.  Attendees paid $475 to watch a variety of 18-minute presentations.  In 2009, TED began to depart from its once a year model by granting licenses to third parties for community-level TEDx events.  The TED.com website was launched in 2006, and today there are TED events in more than 130 countries.

As TED curator Chris Anderson explains, the time limit is no accident; instead, it is a purposeful standard that helps both the speaker communicate clearly and the audience learn more efficiently:

It is long enough to be serious and short enough to hold people’s attention. It turns out that this length also works incredibly well online. It’s the length of a coffee break. So, you watch a great talk, and forward the link to two or three people. It can go viral, very easily. The 18-minute length also works much like the way Twitter forces people to be disciplined in what they write. By forcing speakers who are used to going on for 45 minutes to bring it down to 18, you get them to really think about what they want to say. What is the key point they want to communicate? It has a clarifying effect. It brings discipline. 

Communication coach Carmine Gallo explains the logic of the 18-minute time rule based on the physiology of the brain:

The 18-minute rule also works because the brain is an energy hog. The average adult human brain only weighs about three pounds, but it consumes an inordinate amount of glucose, oxygen, and blood flow. As the brain takes in new information and is forced to process it, millions of neurons are firing at once, burning energy and leading to fatigue and exhaustion. (2)

Furthermore, although the brain makes up about 2% of the body’s total weight, it uses 20% of the body's energy.

Recall, Retrieve, Recite, Ruminate, Reflect, Reason:  What is the rationale behind the 18-minute time limit for TED Talks?

Challenge - Under 18 But Not Minor:  Some of the most effective and memorable speeches in history come in under the 18-minute rule.  For example, Martin Luther King’s “I Have a Dream” speech, which he gave at the March on Washington on August 28, 1963, was 17 minutes long.  Speaking at a normal pace, the average 18-minute speech would be approximately 2,500 words.  Do some research on great speeches, and find one that you like that is under 2,500 words.  Explain the rhetorical context of the speech and, besides the fact that it is less than 18-minutes long, explain why you feel it is effective.

ALSO ON THIS DAY:

-February 23, 2011:  On this day an important study on language was published. More specifically, the study revealed the power of metaphors to persuade.  In the study, participants were shown two different metaphors describing the same situation:

Crime is a beast ravaging the city.

Crime is a virus ravaging the city.

People who read the “beast” metaphor were more likely to suggest law enforcement-based solutions, such as more police or longer jail sentences.  In contrast, people who read the “virus” metaphor were more likely to suggest education initiatives or economic policy changes. Clearly metaphors subtly influence our thinking, bringing to mind different associations.  When we think of a “beast,” for example, images related to brute force and cages come to mind.  In contrast, when we think of a “virus,” images related to antidotes and prevention come to mind. (3).

Sources:

1-McSpadden, Kevin. “You Now Have a Shorter Attention Span Than a Goldfish” Time.com 14 May 2015.  

2-Gallo, Carmine. “The Science Behind TED's 18-Minute Rule.”  Linkedin.com 13 March, 2014.

3-Thibodeau, Paul H. and Lera Boroditsky. “Metaphors We Think With: The Role of Metaphor in Reasoning.” Feb. 2011. PLoS ONE 6(2): e16782.

THINKER'S ALMANAC - February 16

After taking a test and getting it back, what will a person with a growth mindset do differently than a person with a fixed mindset?

Subject:  Fixed/Growth Mindset - John McEnroe

Event:  Birthday of John McEnroe, 1959

Today is the birthday of tennis great John McEnroe. He was born in 1959 in Germany, where his father was serving in the U.S. Army.  McEnroe is remembered not only for his masterful play as a singles champion but also for his many victories in doubles and mixed doubles. His most memorable matches came at Wimbledon in the 1980s, where he battled Bjorn Borg.

Although he won many major tennis titles and spent several years as the number one ranked tennis player in the world, John McEnroe is best remembered for his words and antics on the tennis court. Smashing tennis rackets and challenging umpire decisions, McEnroe became one of the most volatile and boisterous athletes ever.

Perhaps his best known line was one shouted in the direction of an umpire at Wimbledon in 1981: “You cannot be serious!” This line became so often associated with McEnroe, that he used it for the title of his 2002 autobiography (1).

                                                            Image by OpenClipart-Vectors from Pixabay 

Another book that features McEnroe is Mindset: The New Psychology of Success by psychologist Carol S. Dweck. In her book, Dweck uses McEnroe as an example of an individual with a fixed mindset.  People with a fixed mindset view character, intelligence, and ability as fixed and unchangeable.  As a result of this mindset, they often value looking smart or talented over actually being smart or talented.  Since they see intelligence and talent as fixed, they don’t see effort and persistence as valuable qualities.  Furthermore, they often fear failure as a judgment upon their person rather than seeing it as a learning opportunity. 

Dweck certainly is not arguing that McEnroe was not a successful, talented athlete; he was, after all, the number one ranked player for four years.  The issue with McEnroe, however, is that he could have been much better. For him, talent was the main thing.  He didn’t embrace opportunities to learn new things.  He hated to lose and always saw it as a negative rather than as a stepping stone to future success.  Instead of looking for lessons from a lost match, he looked for excuses, which is reflected in his constant focus on being a victim of the bad calls made by the umpires of his matches.  McEnroe won seven Grand Slam titles, but even he would probably agree that a less fixed mindset would have resulted in many more.

In contrast to those with a fixed mindset, people with a growth mindset view character, intelligence, and ability as qualities that change over time and that improve through conscious effort and persistence.  Instead of fearing failure, people with a growth mindset are able to embrace failure, learn from it and use it as a springboard for future success. 

As an example of an athlete who embodies the growth mindset, Dweck turns to basketball legend Michael Jordan.  Jordan was famously cut from his high school team, but instead of quitting basketball, he dedicated himself to proving himself worthy to play for the varsity.  When he won the NCAA basketball championship as just a freshman at North Carolina, he didn’t rest on his laurels.  He was always the hardest working player in practice, putting in extra effort to improve his weaknesses.  When he began his career in the NBA, he was one of the league’s leading scorers, but his team was not winning championships. Today we see him as a perennial champion, but he didn’t win his first championship until his seventh year in the NBA.  In those seven years, he put in countless hours of work to become more than just a great scorer.  He worked on becoming a better passer, a ball handler, and a better teammate.  He knew that there was no way he could win a championship by himself, so not only did he need to make himself better through effort, he also needed to help his teammates improve.

To test your own mindset, try this thought experiment.  Imagine you are in a class, and you have just taken a quiz with fifty multiple choice questions.  The quizzes are immediately scored and all posted on the classroom wall.  Obviously, you would probably first look at your own score, but which tests would you look at next.  Would you be drawn to the quizzes of the students who scored higher than you or the quizzes of those who scored lower?  According to Dweck, students with a growth mindset will seek out the quizzes with higher scores, looking for possible ways to learn from those who scored higher and seeking strategies to improve their deficiencies.  In contrast, students with a fixed mindset focus on the quizzes with lower scores than their own; because they don’t see intelligence as something that can be improved with effort, they seek consolation in the fact that others scored lower than they did (1).

Recall, Retrieve, Recite, Ruminate, Reflect, Reason:  What is the difference between a fixed mindset and a growth mindset, and how can you assess which you have?

Challenge - Game, Mindset, and Match:  Research some quotations by successful people about the role that hard work, effort, and persistence have in being successful.  Identify the one you like the best, quote it, and explain why you like it.

Sources:

1-Dweck, Carol S. Mindset: The New Psychology of Success. New York: Random House, 2006.

Reading Check:

-What kind of behavior reveals John McEnroe’s fixed mindset?

-When a person with a growth mindset gets a test back, what do they do?