Tuesday, March 3, 2026

THINKER'S ALMANAC - March 5

How can the position of the letter K in words teach us about how we think?


Subject:  Availability Bias - The Letter “K”

Event:  Daniel Kahneman is born, 1934


We're blind to our blindness. We have very little idea of how little we know. We're not designed to know how little we know.  -Daniel Kahneman


Imagine that you are driving a friend to the airport. As you drive, your passenger begins talking about her fear of flying; she says, for example, that she had nightmares last night about dying in a fiery plane crash.  Now she is doing everything she can to muster the courage to go through with her plans to fly.  What might you say to reason with her? 


You might begin by gently explaining to her that what she is doing right now, riding in a car, is far more dangerous than flying.  While more than 40,000 Americans are killed each year in car accidents, fewer than 1,000 die in airplane accidents.  Her fear of flying, therefore, is based more on the false perception of danger rather than the actual facts.


To further calm your passenger, you might recommend that she read a book called Thinking Fast and Slow by Nobel Prize-winning economist Daniel Kahneman, who was born on this day in 1934. In his book, Kahneman explores the way that humans think, and specifically explains two separate operating systems we use to think:  System 1 and System 2.  


System 1 is our default mode of thinking.  It’s fast, intuitive, and emotional. System 2 is our slower, more deliberate mode of thinking; it requires more attention and energy because instead of being automatic, it uses logic and reason to draw its conclusions.  


Even though the speed and effortlessness of System 1 have their advantages, it can often lead us to take mental shortcuts that steer us in the wrong direction.  Kahneman reviews a number of these errors, which are called cognitive biases.


Your friend’s fear of flying, for example, resulted from a cognitive bias called availability bias (also known as the availability heuristic). This bias stems from our preference for System 1 thinking; when we recall information, we rely on details that come easily from our memory.  The information that comes to mind, therefore, is not necessarily the most accurate; instead, it is the most easily accessible.  Because your friend probably has seen more news stories on plane crashes than car accidents, she has formed an inaccurate perception of the frequency of aircraft accidents.  


To experience the availability bias for yourself, consider the following question about words:


Is the letter K more likely to appear as the first letter in a word OR as the third letter?


                                                Image by Peggy und Marco Lachmann-Anke from Pixabay 


Despite the fact that there are three times as many words in English with K as the third letter, most people falsely perceive that there are more words that begin with K.  The reason for this is the availability bias: when we try to think of 

words, it’s much easier to access words based on their beginning letter; as a result, we confuse the ease of access with reality.


It’s not easy to avoid availability bias.  We like taking the kind of mental shortcuts that allow us to make quick decisions.  System 1 is our default mode of thinking, and we like to avoid the kind of mental effort needed for System 2 thinking.  The best thing to do is to be aware of the fact that just because something comes to mind easily, does not mean that that thing is true.  Perception is not reality.  We are influenced by those things that we see and hear most frequently and those things that are most vivid and emotion-packed.  Knowing this is the nudge we need to put forth the extra effort necessary to make the shift from System 1 to System 2. 

 

Recall, Retrieve, Recite, Ruminate, Reflect, Reason:  How does System 1 thinking differ from System 2 thinking? Why do people fall prey to the availability bias?


Challenge - Boatload of Biases:  The availability bias is just one of hundreds of cognitive biases.  Take a look at Wikipedia’s “List of Cognitive Biases,” where you will find over one hundred different examples.  Select one, and write a PSA explaining what it is and how it can be avoided to think more clearly and cogently.


ALSO ON THIS DAY:

-March 5, 1900:  On this day the Hall of Fame for Great Americans was completed on the campus of New York University.  It features a 630-foot colonnade with bronze portrait busts of 98 Americans, including authors, educators, architects, inventors, military leaders, judges, theologians, philanthropists, humanitarians, scientists, artists, musicians, actors, and explorers.

-March 5, 1999:  On this day the progressive rock band Gordian Knot released its debut, eponymous album.  The band’s name comes from an ancient, and probably apocryphal, anecdote about Alexander the Great.  The story serves today as an allegory for creative problem-solving.


Sources: 

1-Kahneman, Daniel.  Thinking, Fast and Slow.  New York:  Farrar, Straus and Giroux, 2011.




THINKER'S ALMANAC - March 4

Why is it imperative to mark March 4th on your calendar?


Event: Imperative Mood --  Aphorisms 

Subject: March forth!


Adapt or perish, now as ever, is nature’s inexorable imperative. -H.G. Wells


Today, March 4th, is the one day of the year that can be stated as a complete sentence.  By swapping out the word “fourth” and replacing it with its homophone “forth,” you create a punny imperative:  “MARCH FORTH!”



                                                            Image by Markus Winkler from Pixabay 

  

Of all days of the year, today is a day to assert yourself.  Be bossy.  Be commanding. Be bold.  Above all, write sentences in the imperative mood -- the kind of sentences that command, beginning with a verb and implying a subject, as in, “[You] march forth!”


To become more familiar with the imperative mood, read the following examples of advice from sages from history:


Never ruin an apology with an excuse. -Ben Franklin


Don't ever take a fence down until you know why it was put up. -Robert Frost


Go wisely and slowly. Those who rush stumble and fall. -William Shakespeare


Speak softly but carry a big stick. -Theodore Roosevelt


Doubt everything - find your own light! - Buddha


Just do it. -Nike


Recall, Retrieve, Recite, Ruminate, Reflect, Reason:  What is an example of a sentence that is written in the imperative mood? What is an example of a two-word sentence that is written in the imperative mood?


Challenge - Write Imperatives and Be More Assertive!:  In the book The Best Advice in Six Words, Larry Smith has collected hundreds of the world’s shortest commencement addresses. This is a genre that requires both brevity of wit and rhetorical deftness.  Try your hand at writing your own.  Begin with the WHAT you want to say, stating it as clearly as possible in the imperative form.  Then, revise it, focusing on how you say it.


Eat good, feel good, be good.

Turn it off, and go outside.

Don’t let frustration hinder your creativity.

Address the elephant in the room.

Celebrate having the title of underdog. 

Run fast, run hard, run far.

Keep walking forward. Don’t look back.



Sources:

Smith, Larry (Editor). The Best Advice in Six Words.  New York:  St. Martin’s Griffin, 2015.






THINKER'S ALMANAC - March 3

How did the collapse of a building in ancient Greece that killed several people result in one of the greatest memory hacks of all time?


Subject:   Memory - Simonides’ Memory Palace

Event:  Joshua Foer’s book Moonwalking With Einstein published, 2011


The true art of memory is the art of attention. -Samuel Johnson


In 2005, journalist Joshua Foer attended the U.S. Memory Championships as a part of his research to find the world’s smartest person.  There he became mesmerized, watching “memory athletes” demonstrate prodigious feats of recall, such as memorizing 27 decks of shuffled playing cards.  Foer discovered that the secret to a great memory was not IQ; instead, it was strategy and focus. Foer found the competition and the strategies so fascinating that the next year he participated himself -- and won.


Foer chronicled his experiences in his book Moonwalking With Einstein, which was published on this day in 2011.  One specific method he highlights is known as the method of loci, which capitalizes on the brain’s especially strong ability to navigate spatial environments and visualize specific images.  For example, think of how easy it would be for you to draw the floor plan of the house you grew up in.  Even though you never consciously tried to remember the layout, you could probably draw it easily from memory and even recall the exact layout of each piece of furniture.


The method of loci is also known as the memory palace method.  It can be employed, for example, for memorizing a speech by transforming the speech’s key concepts into concrete images.  These images are then placed in the mental 

floor plan of the speaker’s memory palace.  In addition to making the objects you imagine distinctive, it also helps to make them outrageously absurd.  Doing this makes the images more memorable and more vivid.



                                                            Image by Hermann Traub from Pixabay 


For example, say you were giving a speech on the topic of the importance of education and you plan to open with a quotation by Socrates.  To remember this, you might imagine the toga-clad Socrates standing on your front porch with a Bic lighter and an empty bedpan on his head; this might help you remember your opening quotation:  “Education is the kindling of a flame, not the filling of a vessel.”  The next point in your speech can then be found based on an image that you find in your living room as you walk through your memory palace’s front door.


As Foer explains in his book, strategies like the memory palace are nothing new; instead, they were developed over two thousand years ago: “Once upon a time, this idea of having a trained, disciplined, cultivated memory was not nearly so alien as it would seem to us to be today” (1).


In 55 B.C., for example, the Roman statesman Cicero wrote a book called De Oratore where he outlined the strategies of the ideal orator.  It’s in this book where Cicero tells the story of the origin of the memory palace technique, which began with a dramatic near death experience by Simonides, a Greek lyric poet:


There is a story that Simonides was dining at the house of a wealthy nobleman named Scopas at Crannon in Thessaly, and chanted a lyric poem which he had composed in honor of his host, in which he followed the custom of the poets by including for decorative purposes a long passage referring to Castor and Pollux; whereupon Scopas with excessive meanness told him he would pay him half the fee agreed on for the poem, and if he liked he might apply for the balance to his sons of Tyndaraus, as they had gone halves in the panegyric.


The story runs that a little later a message was brought to Simonides to go outside, as two young men were standing at the door who earnestly requested him to come out; so he rose from his seat and went out, and could not see anybody; but in the interval of his absence the roof of the hall where Scopas was giving the banquet fell in, crushing Scopas himself and his relations underneath the ruins and killing them; and when their friends wanted to bury them but were altogether unable to know them apart as they had been completely crushed, the story goes that Simonides was enabled by his recollection of the place in which each of them had been reclining at table to identify them for separate interment; and that this circumstance suggested to him the discovery of the truth that the best aid to clearness of memory consists in orderly arrangement.


He inferred that persons desiring to train this faculty must select localities and form mental images of the facts they wish to remember and store those images in the localities, with the result that the arrangement of the localities will preserve the order of the facts, and the images of the facts will designate the facts themselves, and we shall employ the localities and images respectively as a wax writing tablet and the letters written on it. (2)


Much has changed since Simonides’ time, but the human brain is still very much the same, and we should do what we can to remember how effective the memory palace is for helping us to remember.


Recall, Retrieve, Recite, Ruminate, Reflect, Reason:  Who was Simonides? The Memory Palace Method (also known as "the method of loci") capitalizes on what specific capacity of the human brain?



Challenge - Your Brain Blueprint:  Draw the floorplan of the home you are most familiar with.  Consider what strange things you might furnish your memory palace with so that you can use it the next time you need to memorize something.


ALSO ON THIS DAY:

-March 3, 1845:  On this day, Florida became the twenty-seventh state.  This day we should remember the Florida effect, a psychological phenomenon that reaches far beyond the borders of the Sunshine state (See Thinker’s Almanac - January 9).

-March 3, 1847:  Today is the birthday of Alexander Graham Bell, who not only invented the telephone but also said the first words on the telephone on March 10, 1876:  “Mr. Watson -- come here, I want to see you.”  He also said something profound about the power of attention:


Concentrate all your thoughts upon the work at hand. The sun's rays do not burn until brought to a focus.



-March 3, 1925:  On this day Congress authorized the Mount Rushmore National Memorial, located in South Dakota.  Construction began in 1927 and ended on October 31, 1941.  In the process of constructing the memorial to U.S. presidents George Washington, Thomas Jefferson, Theodore Roosevelt, and Abraham Lincoln, more than 450,000 tons of rock were blasted off the mountainside.


Sources: 

1-Foer, Joshua. Moonwalking with Einstein: The Art and Science of Remembering Everything. New York: Penguin Press, 2011. 

2-Simonides of Ceos.”  The Art of Memory Blog 24 Nov. 2010.





THINKER'S ALMANAC - March 5

How can the position of the letter K in words teach us about how we think? Subject:  Availability Bias - The Letter “K” Event:  Daniel Kahne...